Leatherman talks Scalable Acts of Marketing on Tech Marketing Rewired

Josh was recently the guest on the Tech Marketing Rewired podcast with Kevin Kerner.

From the show notes:

"I've run businesses with no systems, and I've run them with systems. I'll take systems every single day.

That’s why I wanted to get Cyderes CMO, Joshua Leatherman on the Tech Marketing Rewired podcast. He took the time to document his system for marketing, and I think it solves a lot of what is wrong with trying to live as a marketer these days.

His book, "Scalable Acts of Marketing," is a playbook for building a system that drives predictable growth, but also (and maybe more importantly) describes the path to making the CMO's job less stressful and, frankly, a lot safer. 

We all know the CMO is the least tenured role in the C-suite. I believe that's because many are managing down but failing to manage across. The best CMOs I know have incredible working relationships with their CRO, CFO, and the board. They're not seen as a cost center; they're seen as a credible, indispensable partner.

Josh's book is a playbook for becoming that partner. It's packed with actionable ideas to help you move from random acts of marketing to a scalable system, so you can stop playing defense and start thriving.

We discuss:

✅ How to build an unbreakable alliance with your CRO and CFO before you even talk about budget.

✅ The 6-step framework (Talent, Tech, ICP, Buying Signals, Process, Data) that forms the foundation of a scalable engine.

✅ Why you must ditch MQLs and obsess only over sales-qualified opportunities.

✅ His "Humble, Hungry, Smart" framework for hiring a high-performance team that can actually run the system.

It’s a fantastic read and I've recommended it to so many of my CMO friends. But if you want the "quick version," check out our full conversation on the podcast.

You can listen to the Podcast here:

• YouTube

• Spotify

• Apple Podcasts

• Substack Article

• Mighty & True SIte